Though a brand is often times mistaken as a variety of different things, it’s important to understand its ambiguous nature.
A brand is not simply the logo, nor the visual identity. A brand is not the product, the service, the slogan or the advertising campaign.
It’s Hard To Stop A Train
A brand is not even controlled by the company behind it. Rather, a brand is a collection of perceptions that reside in the mind of the consumer, your customer.
It is the gut feeling a customer has about your company. Do they know me.
(thus, your brand).
ownership
While you may not have direct control over your brand,
you most certainly are its steward. And this is where AI comes in. AI makes the work faster. It does not make the work matter.